The holy grail of customer engagement and trust is now within the grasp of insurers.
Consistent high standards of customer experience before, during and at the end of cover
are needed to compete in public perception with the best of retail.
Holistic and personalised protection which delivers this is now possible with advances in science and technology,
and the growth in specialist support services for protection customers.
Prevention and solutions beat compensation
Tailor group and individual propositions to improve
engagement, retention, up-selling and claims ratios.
Connecting with customers beyond new business:
Connecting to your customers’ mental short-cuts
Protection with feeling.
Why “Don’t make me think” should drive process design.
Calibrating emotional drivers of choice.
Embedding simplicity and trust.
Reaching New Niche Markets
Innovations to take to market
At-death-expenses cover filling the gaps between funeral plans
and guaranteed whole life cover.
Distributor-centred white labeled propositions.
Buy-now protection options adapted to context.
Personalised group cover options.
Holistic earnings protection.
Impaired life niches.
Path-finding in the protection landscape for insurance suitors
Outlining the market players and drivers.
Identifying the protection opportunities that
new technologies and services can support.
Networking complementary businesses to make collaborations.
Insuring Change is a trading name of the Catalyst Business Associates (Scotland) partnership
Trading address 7 Barony Park, Kelso, Scottish Borders TD5 8DJ
Insuring Change © 2017